OUR MISSION
"Creating Growth and Opportunity in East Africa
by providing Consumers with Quality, Innovative
and Outstanding Products."
OUR CORE VALUES
Integrity: We are honest, ethical, fair, and
respectful in all of our dealings.
Responsibility: We are responsible and respectful
towards the environment and the society in
which we operate as we work for the benefit of
the communities we serve.
Excellence: We uphold high quality standards
and best practice in every area of our work.
Innovation: We are creative and forward looking,
we think out of the box, use technology effectively
and do things differently.
Profitability: We provide healthy, increasing
returns to our shareholders.
OUR FOUNDERS
Where it all begun!
Mr. Tajdin Hussain Jafferand his wife Mrs. Khatun Jaffer
Norda Industries was founded 2008 by Tajdin
Hussain Jaffer, Khatun Jaffer and their grandson,
Faraz Ramji.
Our Vision is 'to be recognized and respected as
a leading manufacturer and distributor of fast
moving consumer goods in East Africa.'
We strive for excellence in our business activities,
consistent with best recognized practice in the
respective field, while ensuring sustainable
finance returns to shareholders.
We also contract small holder farmers across the country so as to ensure a constant and timely supply of quality potatoes, one of our main raw materials. Our brands have quickly become market leaders in snack categories and are loved as well as appreciated for their excellent quality and superior packaging.
Norda has an ambitious expansion strategy and is looking to diversify into other foods and beverage products as well as other consumer goods over the next five years.
AWARDS AND RECOGNITION
Award winning products
Attained Super Brands status in under three years
Since our inception in 2008, our brands have continued to win awards and recognition.
In 2014, Norda was selected by a panel of international brand experts who awarded us the Superbrands status for excellence in Branding. According to Superbrands Worldwide: “Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. A Superbrand offers consumers significant emotional and/or physical advantages over it's competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for."
In 2015/16 and again in 2016/17, Norda was appreciated as one of the Top 100 mid-sized companies in Kenya. This is a survey initiated by KPMG and the BUSINESS DAILY who classify a “Top 100 Company is one which ranks ahead of its peers in terms of revenue growth, profit growth, returns to shareholders and cash generation / liquidity.”
